All bonus offers appearing on this page are up to date and available for claim right now. We list offers of all types, but one thing they all have in common is that they come from reputable bookmakers. Furthermore, we verify that all offers on this page are genuinely useful for customers and free of any predatory terms and conditions. We rank these as the best sports betting bonuses on the internet today.
Ranking the Best Sports Betting Bonuses
We’re going to start with some very basic stuff here, but this is useful information for anyone new to online betting. An understanding of how sports betting bonuses work in the first place will make it easier to determine which are truly the best for you.
New customer bonuses are one of the primary means by which online bookmakers compete with one another for your business. The people who run the world’s major sports betting sites know they need to catch your attention quickly in this competitive business, and a big bonus is known to be an effective method to do exactly that. After all, who doesn’t like the thought of doubling their money?
The premise behind most welcome offers is simple. In return for you making a deposit, your bookmaker agrees to give you additional cash that you can use to place more bets and win more money. Online bookmakers are willing to offer that value up front in the hope of earning your business right then and there rather than losing you to one of the competitors.
For example, a betting site may offer an extra 100% added to your first deposit. In this case, you could deposit £100 and receive an additional £100 in bonus funds from your bookmaker. Another example that’s fairly common is your bookmaker giving you a free wager of some predetermined value (say £10) after you place your first wager with your own money.
Consider the Terms and Conditions
Any random bonus offer is going to look good up front, but there are certain things we consider when ranking the best sports betting bonuses. The match rate, maximum bonus size and any other terms and conditions all play important roles in determining how individual bonuses stack up to one another.
Of course, bookmakers do not just give away that much money with no questions asked. Even the best sports betting bonuses come with certain limitations and requirements. Reputable bookmakers only include certain terms and conditions in order to protect themselves. Less reputable bookmakers use the terms and condition page as a way to wiggle out of the big promises they like to make up front.
Some limitations are to be expected. A bookmaker cannot just give money away and stay in business for any length of time. Below are some of the terms and conditions that you’re most likely to encounter when looking for a new bonus.
Rollover: The term “rollover” refers to a requirement that you place a minimum amount worth of wagers before any bonus money itself or winnings earned by wagering the bonus money may be withdrawn. Rollover requirements are a necessary evil because otherwise, it would be all too easy for people to sign up for an account, get the bonus and then leave without placing a single bet. As you can imagine, that would be a recipe for disaster for any betting site.
The rollover is usually expressed as a multiple of your deposit plus the bonus amount. For example, a 3x rollover would mean that you need to place a total sum of wagers equal to three times the deposit and bonus amounts. If you were to deposit £10 and get £10 extra as a part of a bonus with a 3x rollover, you would be required to place £60 (£20 x 3) worth of wagers before you can withdraw the bonus or anything won with the bonus.
Rollover requirements differ greatly from one betting site to the next, with everything from 3x to 30x being relatively common. One of the best ways to rank sports betting bonuses is to compare the rollover. The lower the rollover, the better.
Match Rate: Any offer in which the amount of bonus money is determined by the size of your first deposit is called a “match deposit bonus.” The more you deposit, the bigger the bonus. For example, a 50% bonus means that you get £0.50 for every £1 deposited. A £100 deposit made in conjunction with a 50% match bonus would result in you getting an extra £50 in funds.
Maximum Win: One of the other terms and conditions you’ll encounter from time to time is the maximum win stipulation. Sometimes, a betting site will offer a bonus or free bet, but then set an upper limit on how much you can win by wagering the bonus.
Unscrupulous bookmakers can certainly abuse win limit terms, but win limits do serve a purpose in certain situations. For example, no-deposit bonuses usually come with a cap on how much you can win because the bonus is so easy to claim – all you need to do is sign up for an account. A win limit helps bookmakers prevent people from signing up for multiple accounts, placing multiple low-probability/high-payout bets and then only claiming the one account that hits a big win.
Maximum Bonus Amount: This is a pretty straightforward limitation that is usually explained up front in plain terms. Nearly every match deposit bonus comes with a maximum amount they are willing to offer. In the case of a 100% up to £100 bonus, for example, your first deposit would be doubled, but only for up to £100 extra. You’re welcome to deposit as much as you want and still get the bonus, but there is almost always an upper limit as to how much bonus cash your bookmaker is willing to give you.
Putting It All Together
Identifying the best betting bonuses is actually pretty straightforward when you consider the factors explained above. The most important factor is the reputation of the betting site offering the bonus in the first place. If a site has a history of security or trust issues, it does not matter how great the bonus may be otherwise. A bookmaker must be trustworthy above all else.
The terms and conditions underpinning any bonus provide the rest of the story. We want to ensure all bonuses are realistic, straightforward and clearly explained. If any bonus comes with terms and conditions that are obviously designed to subtly undermine the value of the offer, we refuse to list that bonus here.
Finally, we acknowledge that choosing the “best” of anything naturally involves some degree of subjectivity. What’s best for one person may not necessarily be the best for you. For example, someone working with a small bankroll would be best served by a smaller free bet offer while someone looking to make a large deposit would most likely be better off with a deposit match bonus with a high maximum bonus amount.